Patanjali’s Business Model: Unique Strategies of Affordability, Localization, and Yoga-Ayurveda Marketing
Introduction Patanjali, founded by Baba Ramdev and Acharya Balkrishna in 2006, has become a major player in the Indian consumer...
patanjali
Introduction Patanjali, founded by Baba Ramdev and Acharya Balkrishna in 2006, has become a major player in the Indian consumer...
