Patanjali’s Business Model: Unique Strategies of Affordability, Localization, and Yoga-Ayurveda Marketing
Introduction Patanjali, founded by Baba Ramdev and Acharya Balkrishna in 2006, has become a major player in the Indian consumer...
Introduction Patanjali, founded by Baba Ramdev and Acharya Balkrishna in 2006, has become a major player in the Indian consumer...
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